GleamCraft One: Business Overview

Introduction

GleamCraftOne.com is a subscription-based financial hub designed for Canadian makers selling on Etsy and other craft marketplaces. It streamlines order tracking, COGS calculation, profit analysis, and CRA-aligned tax reporting. The platform helps turn creative side hustles into structured, data-driven micro-businesses—without requiring accounting software expertise.

Customer Value

Subscribers benefit from:

  • Automated imports of marketplace orders
  • Real-time dashboards showing profit by SKU
  • Cost-of-goods calculators for supplies, packaging, and fees
  • Alerts on rising input costs and low stock
  • T2125 CRA-ready exports that save 70% of bookkeeping time

On average, users recapture 11% of previously hidden expenses.

Target Audience

GleamCraft One serves:

  • Independent Etsy shop owners and craft collectives
  • Users shipping 20–600 orders/month
  • Jewelry makers, knitwear designers, ceramicists, stationery creators

High adoption rates are noted in Ontario, BC, and Québec, where craft communities are strong and e-commerce growth is accelerating.

Distribution & Delivery Channels

  • Self-serve sign-up with Etsy OAuth and 14-day free trial
  • Affiliate codes bundled by craft-supply wholesalers and POD labs
  • Integrations with ShipStation, Snap Ship, Shopify Lite
  • Webinars and workshops via provincial craft councils
  • Social marketing with maker influencers showing live dashboards

Revenue Streams

  • Subscription Plans:
    • Maker Start – CA $15/month (100 orders)
    • Artisan Grow – CA $29/month (400 orders)
    • Studio Scale – CA $55/month (unlimited orders & team access)
  • 15% discount on annual billing
  • Add-Ons: low-stock alerts ($6), multi-currency ($8), accountant seat ($10)
  • One-time onboarding: CA $199
  • Partner commissions from insurance, supplies, and shipping bundles

ARPU: CA $27.80/month with churn under 4%

Key Partners & Resources

  • Marketplace APIs: Etsy, Shopify, WooCommerce
  • Tax Compliance: MapleLedger CPAs for GST/HST logic
  • Supply Feeds: BeadWave, ClayWorks Co., FabricForge
  • Team: 5-person data engineering group, bilingual support, proprietary cost-estimation engine

Cost Structure

  • 28%: Cloud hosting & AWS security
  • 44%: Product development, support, compliance
  • 18%: Marketing, influencer programs, craft fair sponsorships
  • 6%: Legal, insurance, audit readiness
  • 4%: Internal tools and admin operations

CAC: CA $46 with 3-month payback on Artisan Grow plans

Scalability & Sustainability

Built on serverless infrastructure, GleamCraft One supports thousands of order webhooks per minute and can scale to U.S. and U.K. markets with tax-module changes.

Diversified revenue buffers seasonal fluctuations. Hosting is 95% renewable-powered, and 4% of annual profit funds grants for emerging Canadian artisans, aligning growth with creative-community impact.